A letter from the President:

As you may already know, we are driven to provide a directory that is superior to those published by the
Phone Company and other independent yellow page publishers. At Clarke Directory we fully understand
that if a directory is not a great tool and a trusted resource for the end-user, it will not be an effective
instrument for the advertisers.

In order to answer the end-user's important question, “Who makes the best phone book?” I think that there are multiple components that have to be considered:

1) We double and triple check, at great expense to us, the information provided to us by the Phone
Company. Because the white and yellow page listings are the core product, we want every business listing in our directory to be accurate and complete. The advertisements that businesses place provide important and persuasive information to potential customers, however, this by no means diminishes the importance of the listings.

2) Deciding which cities should be included in any given Directory is a primary component. Many
years ago we chose to ignore area codes in our scoping process and instead focused on more important factors, such as traffic patterns, shopping patterns and community compatibility. The boundaries of our competitors’ books are almost entirely dictated by area codes, which might have made sense some forty years ago, but makes absolutely none today.

3) Using a three-column yellow page format, coupled with all-inclusive cross-references and enticing
art designs in our advertisements, has given us a huge edge with the end-users. Our Restaurant Review
section, which has never been done before in a phone book, is one of the most popular items in our
directory.

4) Yellow page advertisers would probably argue that pricing is the most important subject. I won’t
disagree because it affects the rate of return on their investment. Since my company’s first day in
business, our pricing has always been the lowest and the rate of return for our advertisers has been the
highest - important reasons why we enjoy the highest ad renewal percentage in the industry.

5) Last, and maybe not the most obvious - is our distribution. People in the marketplace say “We
see your book everywhere.” We spare no expense to ensure every home, business, condo, townhouse
and apartment gets the latest edition of the Clarke Mini Phone Book.. Last year we hand delivered over
600,000 directories in our initial distribution. We then distributed in our second phase, through U.P.S.
and our distribution centers, an additional 210,000 directories! It’s no accident that distribution, whether
initial or secondary, is another area for which we have no equal in our industry.

When you view and analyze the total picture, it becomes very clear that the Clarke Mini Phone Book is
the "Best Phone Book!"

Sincerely,

James W. Clarke
President - Clarke Directory Publications, Inc.